Submitted by Chris Thomas on Fri, 12/28/2018 - 10:03
If you’ve read this blog for a while, you know I’m a fan of brevity. For me, years of writing for daily news consumption have made this second nature.
When I train reporters, I ask them to start each story by making the point of that story in a single sentence. In news, with few exceptions, every second or column inch counts. The listener or reader expects you to get to the point.